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ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY428 ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS 8 5 3 8

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List public relations campaign stages.
Explain the concepts of current situation analysis and market analysis.
Design a campaign by doing the current situation analysis.
Make presentations according to the campaign that he/she decided.
Apply the campaign in accordance with analysis and research.
Evaluate the impact of the campaign.