Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY428 | ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS | 8 | 5 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
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Gurel, T. (2010). Halkla Iliskiler Yonetiminde Guncel Konular, Beta Publications |
Pira, G. A. , Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi, Seckin Publications |
Theaker, A. (2006). Halkla Iliskilerin El Kitabı, Istanbul: MediaCat |
Weintraub, E. (2015). Strategic Public Relations Management, New York : Routledge |