| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY428 | ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS | 8 | 5 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Gurel, T. (2010). Halkla Iliskiler Yonetiminde Guncel Konular, Beta Publications |
| Pira, G. A. , Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi, Seckin Publications |
| Theaker, A. (2006). Halkla Iliskilerin El Kitabı, Istanbul: MediaCat |
| Weintraub, E. (2015). Strategic Public Relations Management, New York : Routledge |