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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERACTIVE MEDIA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY423 INTERACTIVE MEDIA 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture & Presentation & Discussion
2 Reading Concepts in Social Media Lecture & Presentation & Discussion
3 Reading Changes in Culture, Communication and Values Lecture & Presentation & Discussion
4 Reading Internet as a Media Lecture & Presentation & Discussion
5 Reading Viral marketing Examples Lecture & Presentation & Discussion
6 Reading Advertising and New Media Usage Lecture & Presentation & Discussion
7 Reading Advertising Examples in Multimedia Age Lecture & Presentation & Discussion
8 Reading Advertising Examples in Multimedia Age (2) Lecture & Presentation & Discussion
9 Assignment Preparation Social Media and Marketing Lecture & Presentation & Discussion
10 - MID-TERM EXAM -
11 Assignment Preparation Social Media and Marketing in Examples Lecture & Presentation & Discussion
12 Assignment Preparation Ethics in Social Media Lecture & Presentation & Discussion
13 Assignment Preparation Current Social Media Examples in Turkey and in the World Lecture & Presentation & Discussion
14 Assignment Preparation Current Social Media Examples in Turkey and in the World Lecture & Presentation & Discussion
15 Assignment Preparation General Revision Lecture & Presentation & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -