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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

STRATEGIC MANAGEMENT IN AVIATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY315 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 READING Basic concepts of Strategic Management in aviation Lecture, Question and Answer, Discussion
2 READING Definition of Strategic Management, Strategic Management Process in Aviation Lecture, Question and Answer, Discussion
3 READING Phases of Strategic Management Process Lecture, Question and Answer, Discussion
4 READING SWOT Analysis in Aviation I Lecture, Question and Answer, Discussion
5 READING SWOT Analysis in Aviation II Lecture, Question and Answer, Discussion
6 READING System Approach in Aviation Lecture, Question and Answer, Discussion
7 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
8 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
9 READING Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies Lecture, Question and Answer, Discussion
10 - MID-TERM EXAM -
11 READING Strategic Positioning in Aviation Lecture, Question and Answer, Discussion
12 READING Global Strategies in Aviation Lecture, Question and Answer, Discussion
13 READING Aviation Competitiveness Factors and Strategies Lecture, Question and Answer, Discussion
14 READING Aviation Competitiveness and Differentiation Lecture, Question and Answer, Discussion
15 READING General Evaluation in Strategic Management in Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -