1 |
Relevant parts of course book |
Chapter 1: Marketing – Creating & Capturing Customer Value. |
Lecturing |
2 |
Relevant parts of course book |
Chapter 2: Analysing the Marketing Environment |
Lecturing |
3 |
Relevant parts of course book |
Chapter 3: Managing Marketing Information to Gain Customer Insights |
Lecturing |
4 |
Relevant parts of course book |
Chapter 4: Consumer Markets & Consumer Buyer Behaviour |
Lecturing |
5 |
Relevant parts of course book |
Chapter 5: Business Markets & Business Buyer Behaviour |
Lecturing |
6 |
Relevant parts of course book |
Chapter 6: Customer-Driven Marketing Strategy – Creating Value for Target Customers |
Lecturing |
7 |
Relevant parts of course book |
Chapter 7: Products, Services & Brands – Building Customer Value |
Lecturing |
8 |
- |
MID-TERM EXAM |
- |
9 |
Relevant parts of course book |
Chapter 8: New-Product Development & Product Life-Cycle Strategies |
Lecturing |
10 |
Relevant parts of course book |
Chapter 9: Pricing – Understanding & Capturing Customer Value |
Lecturing |
11 |
Relevant parts of course book |
Chapter 10: Marketing Channels: Delivering Customer Value |
Lecturing |
12 |
Relevant parts of course book |
Chapter 11: Advertising & Public Relations |
Lecturing |
13 |
Relevant parts of course book |
Chapter 12: Communicating Customer Value – Integrated Marketing Communications Strategy |
Lecturing |
14 |
Relevant parts of course book |
Chapter 13: Personal Selling & Sales Promotion |
Lecturing |
15 |
Relevant parts of course book |
Chapter 14: The Global Marketplace |
Lecturing |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |