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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ELECTRONIC COMMERCE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY316 ELECTRONIC COMMERCE 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review, Reading the related subject in the coursebook Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet Lecture & Question and Answer & Discussion
2 Literature Review, Reading the related subject in the coursebook Setting Goals in Internet Marketing and Goal Types Lecture & Question and Answer & Discussion
3 Literature Review, Reading the related subject in the coursebook Internet Marketing Types; B2C-B2C-C2B-C2C Lecture & Question and Answer & Discussion
4 Literature Review, Reading the related subject in the coursebook Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period Lecture & Question and Answer & Discussion
5 Literature Review, Reading the related subject in the coursebook Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies (I) Lecture & Question and Answer & Discussion
6 Literature Review, Reading the related subject in the coursebook Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies Lecture & Question and Answer & Discussion
7 Literature Review, Reading the related subject in the coursebook Creation, Publication and Promotion of Web Site Lecture & Question and Answer & Discussion
8 Literature Review, Reading the related subject in the coursebook Communication Techniques Making Web Sites User-Friendly Lecture & Question and Answer & Discussion
9 Literature Review, Reading the related subject in the coursebook Creation of Virtual Store in Electronic Marketing Lecture & Question and Answer & Discussion
10 - MID-TERM EXAM -
11 Literature Review, Reading the related subject in the coursebook Payment in Electronic Marketing Lecture & Question and Answer & Discussion
12 Literature Review, Reading the related subject in the coursebook Security in Electronic Marketing Lecture & Question and Answer & Discussion
13 Literature Review, Reading the related subject in the coursebook Distribution in Electronic Marketing Lecture & Question and Answer & Discussion
14 Literature Review, Reading the related subject in the coursebook Pricing in Electronic Marketing Lecture & Question and Answer & Discussion
15 Literature Review, Reading the related subject in the coursebook Consumer Relations in Electronic Marketing and Consumer Protection Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -