ELECTRONIC COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UTY316	ELECTRONIC COMMERCE	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide information about Marketing in E-commerce/Internet having an increasing prevalence and effectiveness in the globalizing world by obtaining information on the emergence and development of Internet, creation of website and marketing process on the internet with theoretical and application examples.
Contents of the Course Unit:	Contents of the course include subjects as in the emergence and development of Internet and its current dimensions; types, aims, strategies and policies of e-commerce; creation, publication and promotion of web site, creation of virtual store, payment-security, price and promotion in e-commerce and consumer relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluate the basic functions of e-commerce.
Use business management solutions.
Demonstrate e-commerce capabilities with software and hardware support.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Reading the related subject in the coursebook	Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet	Lecture & Question and Answer & Discussion
2	Literature Review, Reading the related subject in the coursebook	Setting Goals in Internet Marketing and Goal Types	Lecture & Question and Answer & Discussion
3	Literature Review, Reading the related subject in the coursebook	Internet Marketing Types; B2C-B2C-C2B-C2C	Lecture & Question and Answer & Discussion
4	Literature Review, Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period	Lecture & Question and Answer & Discussion
5	Literature Review, Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies (I)	Lecture & Question and Answer & Discussion
6	Literature Review, Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies	Lecture & Question and Answer & Discussion
7	Literature Review, Reading the related subject in the coursebook	Creation, Publication and Promotion of Web Site	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	Communication Techniques Making Web Sites User-Friendly	Lecture & Question and Answer & Discussion
10	Literature Review, Reading the related subject in the coursebook	Creation of Virtual Store in Electronic Marketing	Lecture & Question and Answer & Discussion
11	Literature Review, Reading the related subject in the coursebook	Payment in Electronic Marketing	Lecture & Question and Answer & Discussion
12	Literature Review, Reading the related subject in the coursebook	Security in Electronic Marketing	Lecture & Question and Answer & Discussion
13	Literature Review, Reading the related subject in the coursebook	Distribution in Electronic Marketing	Lecture & Question and Answer & Discussion
14	Literature Review, Reading the related subject in the coursebook	Pricing in Electronic Marketing	Lecture & Question and Answer & Discussion
15	Literature Review, Reading the related subject in the coursebook	Consumer Relations in Electronic Marketing and Consumer Protection	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
OZMEN, S. (2012), E- Ticaret Ag Ekonomisinde Yeni Ticaret Yolu, Istanbul Bilgi University Publications, Istanbul.
DENIZ, R. B. (2001) Isletmeden Tuketiciye Internette Pazarlama ve Turkiye'deki Boyutlari, Beta Publications. Istanbul.
Norman, D. J. (2002) Professional Electronic Trading, Wiley.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students interpret the basic concepts, theories and approaches of international trade and logistics.					4
2	Students explain current information about the field with economics and business theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students analyze economic and financial data related to their field.				3
2	Students relate the information and facts in the field with other social sciences such as sociology, political science and philosophy.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students prepare the technical infrastructure and content of international trade transactions.					4
2	Students use the theoretical knowledge in his/her field to determine new strategies.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students carry out the import and export transactions by applying the customs legislation and foreign exchange legislation.				3
2	Students use the theoretical and practical knowledge in the field for academic and professional career.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students develop strategies to reach the sales and marketing targets.				3
2	Students carry out the correspondence on orders, transportation and payment with the foreign customers.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students organize participations in national and international fairs in the field.				3
2	Students prepare the documentation used in import and export transactions.		1
3	Students consider life-long learning as a principle and search on developments, changes and innovations in the field.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students manage all phases from finding the customers until delivery of orders.					4
2	Students cooperate with stakeholders in order to generate new ideas.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students implement knowledge and skills related to his / her field by taking into account his / her legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179