STRATEGIC ADVERTISING PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI412	STRATEGIC ADVERTISING PLANNING	5	3	3	5

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2	Recognize the distinguished examples of World Literature in the forms of verse and prose.
3	Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Use professional English to be able to benefit from international academic publications.
2	Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3	Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2	Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3	Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2	Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3	Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2	Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2	Research and study at the academic level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".