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STRATEGIC ADVERTISING PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI412 STRATEGIC ADVERTISING PLANNING 5 3 3 5

Level of Contribution

0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2
Recognize the distinguished examples of World Literature in the forms of verse and prose.
3
Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Use professional English to be able to benefit from international academic publications.
2
Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3
Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2
Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3
Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS

Practical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2
Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3
Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2
Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2
Research and study at the academic level.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".