TR EN

STRATEGIC ADVERTISING PLANNING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI412 STRATEGIC ADVERTISING PLANNING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. HACER GÜLŞEN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit:
Contents of the Course Unit:

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2
Recognize the distinguished examples of World Literature in the forms of verse and prose.
3
Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use professional English to be able to benefit from international academic publications.
2
Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3
Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2
Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3
Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2
Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3
Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2
Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2
Research and study at the academic level.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0