TR EN

INTRODUCTION TO ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT104 INTRODUCTION TO ADVERTISING 2 3 3 6

Level of Contribution

0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Has advanced knowledge in the field.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Uses the basic information in the field of Advertising in interdisciplinary studies.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Has the ability to transfer the knowledge of the field to employees and teammates.
3
2
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Creates communication programs within the advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Conducts research and studies on subjects related to the field.
4
2
Takes responsibility in accordance with the project objectives as a project manager or participant.
3
3
Sets the purpose and target for the organization / institution.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluates critically the acquired knowledge and skills.
4
2
Shows that he/she understands the continuity of the learning need.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
4
2
Communicates effectively with stakeholders in the professional field.
3
3
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
1
4
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Behaves in accordance with organization/institution, business and social ethical values.
5
2
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
3
3
Has the ability to encourage innovations.
4
4
Thinks critically about the organization / institution.
4
5
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
2