CORPORATE COMMUNICATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MYP216 |
CORPORATE COMMUNICATIONS |
4 |
3 |
3 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Can design the entire corporate communication process of an institution. |
| Evaluate an institution from the perspective of Corporate Communications. |
| Implements corporate image development studies. |
| Can analyze the internal communication work of an institution. |
| He/She can direct the work of crisis communication. |