| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MYP216 | CORPORATE COMMUNICATIONS | 4 | 3 | 3 | 4 |
Objectives and Contents |
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|---|---|
| Objectives: | A comprehensive introduction to corporate communication concepts and practices. Economic, social, individual, ethical and legal issues are examined. The aim of this course is to give some informative information on how communication channels between the organization and the society should be used in a way that contributes to the image of the foundation. |
| Content: | The aim of the course is to develop an integrated communication program that includes public relations activities in accordance with the strategies that the business operator has formed and to examine the subheadings related to the management of the implementation process. Institutional Communication and Institution Identity; Corporate Design, Corporate Culture, Corporate Image; Strategic Management and Planning in Corporate Communication; Corporate Advertising; Public relations; Social Responsibility and Ethical Dimension of Corporate Communication. |