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TRANSMEDIA AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY219 TRANSMEDIA AND MARKETING 3 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Knows marketing, marketing communications and integrated marketing communications.
Defines transmedia.
Classifies transmedia narratives.
Understands the relationship between transmedia and marketing communication.
Analyzes the relationship between transmedia and marketing communication.
Evaluates marketing communication practices in transmedia narratives.