TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

TRANSMEDIA AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY219 TRANSMEDIA AND MARKETING 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Introduction to the course The concept of marketing The types of marketing Lecture
2 Reading The conceptual framework of marketing communications Lecture
3 Reading The fundamental approaches of marketing communications and Integrated Marketing Communications. Lecture
4 Reading The Process of Marketing Communications Lecture
5 Reading Digital Marketing Lecture
6 Reading The concept of transmedia and its definitions Lecture
7 Reading The Development of Transmedia Lecture
8 - MID-TERM EXAM -
9 Reading Typology of Transmedia Lecture
10 Reading Transmedia Narratives and Its Classification Lecture
11 Reading Transmedia storytelling and marketing communications Lecture
12 Reading Global transmedia cases Lecture
13 Reading Global transmedia cases Lecture
14 Reading Local transmedia cases Lecture
15 Reading Local transmedia cases Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -