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TRANSMEDIA AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY219 TRANSMEDIA AND MARKETING 3 3 3 6

Objectives and Contents

Objectives: The aim of the course is to examine marketing, marketing communication, integrated marketing communication, digital marketing, key concepts of and approaches to transmedia, transmedia campaign cases regarding to marketing communications.
Content: The content of the course is marketing, marketing communications, integrated marketing communications, digital marketing, the concept transmedia and its types, international and local transmedia campaign cases.