INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UIT306 |
INTERNATIONAL MARKETİNG |
6 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Analyze the environment in international marketing. |
| Implement international marketing research. |
| Compare strategies for entering international markets. |
| Explain segmentation, target market selection and positioning in international marketing. |
| Define the international marketing mix. |