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INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT306 INTERNATIONAL MARKETİNG 6 3 3 7

Objectives and Contents

Objectives: The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix.
Content: Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix.