INTERNATIONAL MARKETİNG PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT306	INTERNATIONAL MARKETİNG	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. GÜLGÜN ÇİĞDEM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix.
Contents of the Course Unit:	Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze the environment in international marketing.
Implement international marketing research.
Compare strategies for entering international markets.
Explain segmentation, target market selection and positioning in international marketing.
Define the international marketing mix.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Creating the first impression in the student, preparing the presentation about the course content and methods	Introduction to International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
2	Literature research and course preparation	Environmental Analysis in International Marketing-1	LECTURE, PRESENTATION, SAMPLEMENT
3	Literature research and course preparation	Environmental Analysis in International Marketing-2	LECTURE, PRESENTATION, SAMPLEMENT
4	Literature research and course preparation	International Marketing Research	LECTURE, PRESENTATION, SAMPLEMENT
5	Literature research and course preparation	Market Segmentation, Target Market Selection and Positioning in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
6	Literature research and course preparation	International Market Entry Strategies-1	LECTURE, PRESENTATION, SAMPLEMENT
7	Literature research and course preparation	International Market Entry Strategies-2	LECTURE, PRESENTATION, SAMPLEMENT
8	Literature research and course preparation	Product and Service Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
9	Literature research and course preparation	Brand Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
10	-	MID-TERM EXAM	-
11	Literature research and course preparation	Standardization, Adaptation and New Product in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
12	Literature research and course preparation	Pricing Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
13	Literature research and course preparation	Distribution (Place) Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
14	Literature research and course preparation	Promotion Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
15	Literature research and course preparation	International Business Examples	LECTURE, PRESENTATION, SAMPLEMENT
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozlu, C. (2015). Uluslararası Pazarlama İlkeler ve Uygulamalar. (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları.
Taşkın, E. (2012). Uluslararası Pazarlama. (1. Baskı), Türkmen Yayınevi.
Karafakioğlu, M.(2019). Uluslararası Pazarlama Yönetimi. 10. Baskı, Beta Yayınevi.
Joshi, R.M. (2014). International Marketing. Oxford: Oxford UniversityPress.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarizing basic and advanced topics in International Trade and Business.				3
2	To define the theories, concepts and principles of International Trade and Business and its sub-fields.				3
3	Interpreting the relationship of International Trade and Business with other disciplines.					4
4	Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.			2
2	Solving problems encountered in business life, at individual and organizational level.				3
3	Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.					4
4	Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizing new theoretical and practical approaches in the field of International Trade and Business.			2
2	Recognize the relevant literature effectively.			2
3	Independently organize activities towards organizational goals and objectives.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct qualitative and quantitative research on the subjects related to the field.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the philosophy of lifelong learning.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To use Turkish in written and oral communication in accordance with the rules and effectively.				3
2	Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.			2
3	To design a healthy communication network in the business world by using social life skills.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.					4
2	Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	10	60
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	9	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	179