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ENTREPRENEURSHIP AND BUSINESS START-UP COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBT418 ENTREPRENEURSHIP AND BUSINESS START-UP 8 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains the fundamental concepts, types, and processes of entrepreneurship, including strategic, social, global, and intra-entrepreneurship.
Analyzes opportunity recognition, innovation capabilities, social capital, and market conditions in the development of new business ideas.
Applies business planning principles by preparing a structured business plan that includes market analysis, financing sources, marketing strategies, and risk management.
Evaluates entrepreneurial ventures in terms of sustainability, institutionalization, ethical responsibility, and long-term competitive advantage.
Develops an innovative and feasible start-up concept by integrating strategic entrepreneurship, technology, and resource management considerations.