INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| YEM413 |
INTEGRATED MARKETING COMMUNICATION |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Ability to determine consumers' purchasing behavior and attitudes |
| Ability to define e-commerce |
| Ability to use tips on online marketing |
| Ability to prepare effective strategies for companies that can affect customers' purchasing behavior |
| Ability to organize effective marketing programs in new media channels |