PUBLICITY IN TOURISM COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT434 |
PUBLICITY IN TOURISM |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector |
| List at least 4 characteristics of the target audience of tourism ads. |
| Explain the importance of public relations and advertising in tourism sector through a case study |
| Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies |
| Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries |