DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HIT409E |
DIGITAL MARKETING |
5 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
It follows innovative developments in the media, agency and advertising sectors. |
It can create digital marketing plans that brands need. |
It will dominate digital platforms and can make more effective marketing campaigns. |