DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT409E	DIGITAL MARKETING	5	3	3	6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It follows innovative developments in the media, agency and advertising sectors.
It can create digital marketing plans that brands need.
It will dominate digital platforms and can make more effective marketing campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)