Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HIT409E |
DIGITAL MARKETING |
5 |
3 |
3 |
6 |
GENERAL INFORMATION |
Language of Instruction : |
English |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. NURTEN ELKİN |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
The aim of this course is to ensure that the target students have knowledge of digital marketing in the globalizing market. |
Contents of the Course Unit: |
In this course explores different issues that will enable students to master digital platforms and digital marketing campaign management. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
It follows innovative developments in the media, agency and advertising sectors. |
It can create digital marketing plans that brands need. |
It will dominate digital platforms and can make more effective marketing campaigns. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
- |
Overview of course subjects. |
- |
2 |
- |
Internet revolution: Changes in our lives, our relations and our consumption with the use of the Internet |
- |
3 |
- |
The development of the media and new trends. |
- |
4 |
- |
Basic information on using media in digital media: Rich media, advergaming, banner ads, etc., |
- |
5 |
- |
Social networks: Windows Live, Facebook, Twitter, Friendfeed and Youtube. |
- |
6 |
- |
Content creation and basic features of a website. |
- |
7 |
- |
Marking items and the formation of an interactive site. |
- |
8 |
- |
MID-TERM EXAM |
- |
9 |
- |
Email marketing and strategies. |
- |
10 |
- |
Digital marketing and branding: The key to online branding. |
- |
11 |
- |
Successful local and global campaigns. |
- |
12 |
- |
Search and search engine marketing. |
- |
13 |
- |
The dynamics and trends of mobile marketing. |
- |
14 |
- |
Social media dynamics: Blogs, viral, advertgaming, online seeding. |
- |
15 |
- |
Management of integrated marketing communications. |
- |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Course notes |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Explains the basic concepts related to the field and associates them with the developmental theories.
|
|
|
|
3 |
|
|
2 |
Explains the global, regional and local differences using the basic concepts of human development based on relevant developmental theories.
|
|
|
|
|
4 |
|
3 |
Defines and implements the proffesional limitations, competencies and responsibilities that can be used in the academic works and field practices.
|
|
|
|
|
4 |
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Has ability of written and verbal expression in order to collaborate with relevant people and institutions related to the field.
|
|
|
|
|
4 |
|
2 |
Describes the basic facts, principles, processes of the other disciplines related to the field and the methods used in practice, analyzes and evaluates at the undergraduate level.
|
|
|
|
|
4 |
|
3 |
Finds various solutions to individual and social problems using professional knowledge and skills and being objective.
|
|
|
|
|
|
5 |
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Formulates the thoughts and practices in the field.
|
|
|
|
|
4 |
|
2 |
Contributes with the ideas in works that require teamwork, discusses the ideas to bring up as a matter.
|
|
|
|
3 |
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Joins actively to the teamwork.
|
|
|
|
|
4 |
|
2 |
Designs and implements an entire study related to the field, analyzes and reports the findings.
|
|
|
|
3 |
|
|
3 |
Completes the responsibilities and fulfilling the duties as a team member in a joint work related to the field.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Works independently in researches and practices related to the field.
|
|
|
|
|
4 |
|
2 |
Takes active role and different responsibilities as a team member or a team leader and completes them successfully.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Displays such a performance which shows that internalizing personal development and lifelong learning is an ongoing process.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Awares of the individual, personal, social and professional responsibilities.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Organizes the basic and specific topics, facts and theories related to the field, uses this knowledge in professional practice.
|
|
|
|
|
4 |
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
3 |
42 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
14 |
3 |
42 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
1 |
1 |
1 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
4 |
4 |
16 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
3 |
3 |
9 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
52 |
0 |
154 |
|
Total Workload of the Course Unit |
154 |
|
|
Workload (h) / 25.5 |
6 |
|
|
ECTS Credits allocated for the Course Unit |
6,0 |
|