CAMPAIGN PLAN IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY323 |
CAMPAIGN PLAN IN PUBLIC RELATIONS |
5 |
5 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| List public relations campaign processes. |
| Explain public relations campaign processes. |
| Determine the importance of situation and audience analysis in public relations campaigns. |
| Examine samples of public relations campaigns. |
| Design a campaign with information about public relations campaign planning process. |