| 1 |
The relevant subject in the coursebook - Slides |
General information on the contents of the course. Introducing the course materials. Introducing the creating stages of campaign in Public Relations |
Lecture & Question and Answer & Discussion |
| 2 |
The relevant subject in the coursebook - Slides |
Analysis on awarded Public Relations campaigns, explaining necessary criteria for being successful in the creating stages of campaign in Public Relation |
Presentation / Lecture & Question and Answer & Discussion |
| 3 |
The relevant subject in the coursebook - Slides |
Explaining the ways to be followed for creating stages of original and creative thoughts of campaign in Public Relation over sample projects |
Presentation / Lecture & Question and Answer & Discussion |
| 4 |
The relevant subject in the coursebook - Slides |
Explaining the research stages in creating campaigns in Public Relation. Explaining the formal and informal sources used in the research |
Presentation / Lecture & Question and Answer & Discussion |
| 5 |
The relevant subject in the coursebook - Slides |
Problem determination in the planning stages for creating campaigns in Public Relation. Situation analysis and determining the objectives, explaining the steps |
Presentation / Lecture & Question and Answer & Discussion |
| 6 |
The relevant subject in the coursebook - Slides |
Determination of target groups in the planning stages for creating campaigns in Public Relation and explaining the subjects for preparing the program objectives of these target groups |
Presentation / Lecture & Question and Answer & Discussion |
| 7 |
The relevant subject in the coursebook - Slides |
Determination of the action plan preparation strategies in the planning stages for creating campaigns in Public Relation |
Presentation / Lecture & Question and Answer & Discussion |
| 8 |
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MID-TERM EXAM |
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| 9 |
The relevant subject in the coursebook - Slides |
Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message |
Presentation / Lecture & Question and Answer & Discussion |
| 10 |
The relevant subject in the coursebook - Slides |
Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message |
Presentation / Lecture & Question and Answer & Discussion |
| 11 |
The relevant subject in the coursebook - Slides |
Program evaluation in the creating stages of campaign in Public Relation, Program Application Plan (Determining the Responsibilities, Calendar, Budget) and taking feedbacks and program evaluation stages. |
Presentation / Lecture & Question and Answer & Discussion |
| 12 |
Evaluation of Projects by Students |
Evaluation of Projects by Students and Criticization on them |
Question and Answer & Discussion |
| 13 |
Evaluation of Projects by Students |
Evaluation of Projects by Students and Criticization on them |
Question and Answer & Discussion |
| 14 |
Evaluation of Projects by Students |
Evaluation of Projects by Students and Criticization on them |
Question and Answer & Discussion |
| 15 |
Evaluation of Projects by Students |
Evaluation of Projects by Students and Criticization on them |
Question and Answer & Discussion |
| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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