| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY107 | INTRODUCTION TO PUBLIC RELATIONS | 1 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Summarize the historical process of public relations. |
| Distinguish the meanings of public relations and related concepts. |
| Debate the theories about public relations and give examples from these concepts. |
| List the stages of public relations practices. |
| Give examples about public relations and sponsorship applications. |
| Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience. |