Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY107 | INTRODUCTION TO PUBLIC RELATIONS | 1 | 3 | 3 | 6 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. ZEYNEP BURCU ŞAHİN |
Instructor(s) of the Course Unit | Assoc.Prof. EMEL TOZLU ÖZTAY |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students. |
Contents of the Course Unit: | The contents of the course include the subjects such as the definition of public relations and its historical development, concepts related to public relations, basic principles, functions and responsibilities of public relations, personal relationships, media relations and organizations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Summarize the historical process of public relations. |
Distinguish the meanings of public relations and related concepts. |
Debate the theories about public relations and give examples from these concepts. |
List the stages of public relations practices. |
Give examples about public relations and sponsorship applications. |
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Related Section of Course Book-Presentation | Introduction to communication, definition and characteristics of public relations. | Lecture & Question and Answer & Discussion |
2 | Related Section of Course Book-Presentation | Development and basic principles of public relations. Developmental models of public relations. | Lecture & Question and Answer & Discussion |
3 | Related Section of Course Book-Presentation | Relation of public relations with other disciplines (Advertising, Marketing). | Lecture & Question and Answer & Discussion |
4 | Related Section of Course Book-Presentation | Informing the preparatory steps of a public relations campaign. Implementation stages of Public Relations. | Lecture & Question and Answer & Discussion |
5 | Related Section of Course Book-Presentation | Evaluation of public relations campaign samples. | Lecture & Question and Answer & Discussion |
6 | Related Section of Course Book-Presentation | Communication tools in public relations. Features of press bulletin and newsletter writing. | Lecture & Question and Answer & Discussion |
7 | Related Section of Course Book-Presentation | Public relations and corporate communication applications. | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Related Section of Course Book-Presentation | Public Relations and Sponsorship practices and case studies. | Lecture & Question and Answer & Discussion,General Evaluation |
10 | Related Section of Course Book-Presentation | Crisis management and case studies on public relations. | Lecture & Question and Answer & Discussion |
11 | Related Section of Course Book-Presentation | Public Relations Organization. | Lecture & Question and Answer & Discussion |
12 | Related Section of Course Book-Presentation | The characteristics that the public relations specialist should have. | Lecture & Question and Answer & Discussion |
13 | Related Section of Course Book-Presentation | Ethics in public relations. | Lecture & Question and Answer & Discussion |
14 | Related Section of Course Book-Presentation | Press relations and communication with the press. | Lecture & Question and Answer & Discussion |
15 | Rewiew of Course | General review and evaluation of the course. | Lecture & Question and Answer & Discussion,General Evaluation |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press |
Bulbul, A. (2004). Halkla Iliskiler, Gen. 2.bs., Ankara: Nobel Publications |
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications |
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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5 | |||||
2 |
Compare current theories in the field and communication theories.
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5 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
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3 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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4 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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5 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
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4 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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1 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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2 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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2 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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1 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
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1 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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2 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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2 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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1 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
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3 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 2 | 28 |
Land Surveying | 0 | 0 | 0 |
Group Work | 3 | 6 | 18 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 4 | 11 | 44 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 10 | 10 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 8 | 8 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 39 | 0 | 152 |
Total Workload of the Course Unit | 152 | ||
Workload (h) / 25.5 | 6 | ||
ECTS Credits allocated for the Course Unit | 6,0 |