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INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY107 INTRODUCTION TO PUBLIC RELATIONS 1 3 3 6

Objectives and Contents

Objectives: This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Content: The contents of the course include the subjects such as the definition of public relations and its historical development, concepts related to public relations, basic principles, functions and responsibilities of public relations, personal relationships, media relations and organizations.