MARKETING IN BANKING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
BAY307 |
MARKETING IN BANKING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define the basic issues of service marketing |
Define the marketing management process of banks |
Analyze consumer behaviors for services offered by banks |
Analyze the decisions regarding the organization, pricing, distribution and promotion of services |