CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIY427 |
CUSTOMER RELATIONS MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define basic concepts regarding Customer Relations Management (CRM) |
| Relate Customer Relations Management to customer lifetime value, quality and customer loyalty. |
| Explain planning and application processes in Customer Relations Management. |
| Interpret the relations between Customer Relations Management and Customer Based Marketing. |