TR EN

CUSTOMER RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY427 CUSTOMER RELATIONS MANAGEMENT 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define basic concepts regarding Customer Relations Management (CRM)
Relate Customer Relations Management to customer lifetime value, quality and customer loyalty.
Explain planning and application processes in Customer Relations Management.
Interpret the relations between Customer Relations Management and Customer Based Marketing.