CUSTOMER RELATIONS MANAGEMENT IN BANKING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| BAY315 |
CUSTOMER RELATIONS MANAGEMENT IN BANKING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define customer relation types and strategies |
| Define the factors affecting customer relations |
| Discuss the problems encountered in communication during the process of customer relations management |
| Interpret how to manage customer relations using basic knowledge / skills |