| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBY218 | PRINCIPLES AND MANAGEMENT OF MARKETING | 4 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Describe marketing’s role in discovering and satisfying consumer’s needs, wants and behaviors |
| Determine market size through a target market analysis |
| Utilize environmental scanning to identify opportunities and threats in the marketing environment |
| Examine electronic commerce and interactive marketing and how they create customer value |
| Evaluate the electronic presence of various companies in the Marketplace |
| Analyze marketing factors that contribute to a product’s success or failure |