PRACTICE VISUAL DESIGN PRINCIPLES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GRA357	PRACTICE VISUAL DESIGN PRINCIPLES	5	4	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ERDEM ÇAĞLA
Instructor(s) of the Course Unit	Lecturer İREM FULYA ÖZKAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with a comprehensive understanding of the fundamental principles of visual design and to enable them to apply these principles effectively in their design processes.
Contents of the Course Unit:	The course will cover visual metaphors, narrative strategies, conceptual design, and image creation processes, ensuring that students use fundamental design principles to express abstract concepts through impactful and meaningful visuals.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define visualization techniques and fundamental concepts such as metaphor, irony, allegory, and symbolic representation. (Define, Bloom 1)
Implement appropriate visualization methods to translate conceptual ideas into effective visuals. (Implement, Bloom 3)
Differentiate the multi-layered structure of visual language and evaluate various narrative techniques in different design contexts. (Differentiate, Bloom 4)
Critique the aesthetic, communicative, and conceptual aspects of chosen visualization strategies with a critical perspective. (Critique, Bloom 5)
Design creative and innovative visuals by applying visual storytelling techniques. (Design, Bloom 6)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literatür tarama.	Visual Thinking and Fundamental Concepts.	Theoretical
2	Literatür tarama.	Visual Hierarchy and Composition Strategies.	Theoretical
3	Literatür tarama.	Project: Visual Metaphor and Allegorical Representation.	Applied
4	Literatür tarama.	Emotional and Conceptual Visualization.	Theoretical
5	Literatür tarama.	Project: Irony and Humorous Representation Techniques.	Applied
6	Literatür tarama.	The Function of Visualization Processes, The Role of Design in Communication, Fundamental Elements of Visual Language	Theoretical
7	Literatür tarama.	Project: Creating Meaning through Typography.	Applied
8	-	MID-TERM EXAM	-
9	Idea and material preparation.	Multi-Layered Meaning Construction Techniques.	Theoretical
10	Idea and material preparation.	Project: Visualization with Context and Cultural References.	Applied
11	Idea and material preparation.	Visual Storytelling.	Theoretical
12	Idea and material preparation.	Project: Experimental Visual Design and Alternative Approaches.	Applied
13	Idea and material preparation.	Application of Design Principles.	Theoretical
14	Idea and material preparation.	Project: Creative Advertising Campaign Design.	Applied
15	Idea and material preparation.	Project: Creative Advertising Campaign Design.	Applied
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Arnheim, R. (2013). Sanatta Görsel Düşünme. Remzi Kitabevi.
Dondis, D. A. (2006). Görsel İletişim ve Grafik Tasarımın Temelleri. Remzi Kitabevi.
Barthes, R. (2018). Göstergebilimsel Serüven. Yapı Kredi Yayınları.
Özdem, C. (2019). Grafik Tasarım ve Görsel Kültür: Tasarımın Anlamı ve Etkileri. İletişim Yayınları.
Tüfekçi, F. (2015). Görsel Kültür ve İletişim: Görselliğin Sosyal Yaşam Üzerindeki Etkileri. Der Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Final Exam	1	100
TOTAL	1	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.						5
2	will be able to define the function of Graphic Design in communal and social contexts.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.						5
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.						5
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.						5
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.		1
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	2	2	4
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	2	2	4
Implementation/Application/Practice	6	12	72
Practice at a workplace	2	2	4
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	27	0	141