NEW MEDIA AND COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
STV353	NEW MEDIA AND COMMUNICATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to have comprehensive knowledge of new media and communication, to gain mastery in this field and to be able to critically look at new media platforms and to be able to analyze.
Contents of the Course Unit:	After examining new media and communication issues within this course, network society, information society, digital culture and social platforms will be analyzed. In addition, new media platforms will be examined in the light of conceptual and current practices through example studies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of society, culture, communication, new media and digital culture.
Explain the differences between new media and traditional media.
Compare the effects of new media and traditional media on communication and media.
Tell the usage areas of new media platforms.
Relate the effects and aims of new media with society.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading and Research	Communication, types of communication and concepts of communication competences	Lecture, Discussion
2	Reading and Research	Reflections of media on communication	Lecture, Discussion
3	Reading and Research	Traditional media and new media relation	Lecture, Discussion
4	Reading and Research	Network society, digital culture, informatics, information society	Lecture, Discussion
5	Reading and Research	Reflections of social network platforms on media	Lecture, Discussion
6	Reading and Research	Internet age in media, global culture and supervision society	Lecture, Discussion
7	Reading and Research	Utilization of marketing fields in new media	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Reading and Research	Examination of discourse analysis in new media	Lecture, Discussion
10	Reading and Research	Virtual identity and effects of cyber culture	Lecture, Discussion
11	Reading and Research	Life styles and identity developments in online societies	Lecture, Discussion
12	Reading and Research	Analysis of new media around critical framework	Lecture, Discussion
13	Reading and Research	Social media, artificial intelligence and innovative utilizations	Lecture, Discussion
14	Reading and Research	Dystopian examination of new media in future society	Lecture, Discussion
15	Reading and Research	General Revision	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aydoğan, F. (2009). Eleştirel perspektiften yeni medya. Marmara İletişim Dergisi, (15).
Aydoğan, F. (2017). Yeni Medya Kuramları. İstanbul: Der Yayınları.
Aydoğan, F. (2020). Yeni Medya Kuramları 2. İstanbul: Der Yayınları.
Binark, M. (2007). Yeni Medya Çalışmaları. Dipnot Yayınları.
Binark, M. & Bayraktutan, G. (2013). Ayın Karanlık Yüzü Yeni Medya ve Etik.
Demir, M. (Ed.). (2014). Yeni Medya Üzerine... İstanbul: Literatürk.
Deniz, A. Ç. & Hülür, A. B. (2016). Yeni Medya ve Toplum. İstanbul: Literatürk.
Jenkins, H. (2016). Cesur Yeni Medya: Teknolojiler ve Hayran Kültürü. İstanbul: İletişim Yayınları.
İnceoğlu, Y. & Çoban, S. (2015). İnternet ve Sokak. İstanbul: Ayrıntı Yayınları.
Saka, E. Türkiye'de Yeni Medya Çalışmaları 1. Taş Mektep Yayıncılık.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.						5
2	will be able to define the function of Graphic Design in communal and social contexts.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.					4
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.					4
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.						5
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.					4
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	1	14
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	4	5	20
Project Work	4	5	20
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	128