POPULAR CULTURE AND MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
STV468	POPULAR CULTURE AND MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ERDEM ÇAĞLA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To examine the relationship between media and popular culture. The aim is to determine how popular culture and media affect people's social lives.
Contents of the Course Unit:	The social effects of the use of new media are examined. In addition to the change that digital media creates in the daily life of individuals, the redefinition of popular culture in the social, cultural and international arena is explored.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the relationship between media and popular culture.
Evaluate social events and phenomena objectively.
Explain the relationship between the branches of science.
Examine social changes more rationally.
Explain the effects of technological developments on culture and popular culture.
Understands the complex causality relationship in society and culture.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading and Research	Course introduction	Lecture and Discussion
2	Reading and Research	The concept of culture – The bond of people, society and culture	Lecture and Discussion
3	Reading and Research	Types of culture – Concepts of folk culture, elite culture, popular culture and mass culture	Lecture and Discussion
4	Reading and Research	The birth of popular culture - The relationship between popular culture and modernization - The birth of popular culture in Turkey	Lecture and Discussion
5	Reading and Research	The role of the media in the formation of popular culture – Main characteristics of media-mediated popular culture	Lecture and Discussion
6	Reading and Research	Theoretical approaches to popular culture	Lecture and Discussion
7	Reading and Research	Television and social media in terms of their contribution to the formation of popular culture	Lecture and Discussion
8	-	MID-TERM EXAM	-
9	Reading and Research	The role of opinion leaders in the adoption of popular culture	Lecture and Discussion
10	Reading and Research	Introduction to critical theory and the culture industry	Lecture and Discussion
11	Reading and Research	The culture industry and the Frankfurt school	Lecture and Discussion
12	Reading and Research	Analyzing the basic ideology of the culture industry through the media	Lecture and Discussion
13	Reading and Research	Media performances in Turkey in the context of culture industry and popular culture	Lecture and Discussion
14	Reading and Research	Relationship between popular culture and politics	Lecture and Discussion
15	Reading and Research	General evaluation	Lecture and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Alemdar, K. ve İrfan Erdoğan. (2005). Popüler Kültür ve İletişim. İstanbul: Erk Publications.
Aydoğan, F. (2003). Medya ve Popüler Kültür. İstanbul: Mediacat Publishing.
Erdoğan, İ. (1999). Popüler kültür: Kültür alanında egemenlik ve mücadele. Popüler kültür ve iktidar, 18-52.
Erdoğan, İ. (2004). Popüler kültürün ne olduğu üzerine. Bilim ve aklın aydınlığında eğitim dergisi, 5(57), 1-18.
Güllüoğlu, Ö. (2012). Bi̇r Ki̇tle İleti̇şi̇m Araci Olarak Televi̇zyonun Popüler Kültür Ürünleri̇ni̇ Beni̇msetme Ve Yayma İşlevi̇ Üzeri̇ne Bi̇r Değerlendi̇rme. Global Media Journal: Turkish Edition, 2(4).
Mutlu, E. (2001). Popüler kültürü eleştirmek. Doğu Batı, 15, 11-42.
Oskay, Ü. (1980). Popüler kültür açısından" ideoloji" kavramına ilişkin yeni yaklaşımlar. Ankara Üniversitesi SBF Dergisi, 35(01).
Oskay, Ü. (1994). Popüler Kültür Açısından Çağdaş Fantazya: Bilim-Kurgu ve Korku Sineması. Der Yayınları, İstanbul.
Oskay, Ü. (2000). Kitle iletişiminin kültürel işlevleri. İstanbul: Der Yayınları, 1-93.
Özbek, M. (1991). Popüler kültür ve Orhan Gencebay arabeski (Vol. 12). İletişim yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.
2	will be able to define the function of Graphic Design in communal and social contexts.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	5	3	15
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	2	3	6
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	51	0	123