DESIGN AND BRANDING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IMI454	DESIGN AND BRANDING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the ability to comprehend the effects of brand concept strategies and brand communication on design issues at the end of 20th century and early 21st century.
Contents of the Course Unit:	Contents of the course include subjects of brand and branding concepts, analysis of historical process, position of consumption concept in 20th century, relationship of culture and behavior forms with design, importance of corporate identity design on firms, examination of spatial design and public space design with examples, brand and design within the framework of globalization concept.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of brand and branding.
Explain the position of consumption concept in 20th Century.
Solve the importance of corporate identity design on the firms.
Criticize spatial designs and public spaces by brand design.
Design brands for public and interior spaces through user-brand-consumption relationship.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Introduction to the syllabus. Introduction to the course materials	Introduction to the course, explaining general content and plan	PowerPoint Presentation, Face to Face Discussion over the Subject
2	Revision of course materials and the previous week	Explaining the place, brand and history of branding (In the world and Turkey).	PowerPoint Presentation, Face to Face Discussion over the Subject
3	Revision of course materials and the previous week	Brand management process; brand image, brand value, loyalty against brand, brand awareness, perceived qaulity, brand recall, brand value	PowerPoint Presentation, Face to Face Discussion over the Subject
4	Revision of course materials and the previous week	Explaining brand design process; brand identity, personality, brand title, symbol, logo, slogan concepts.	PowerPoint Presentation, Face to Face Discussion over the Subject
5	Revision of course materials and the previous week	Brand and differentiation, corporate identity and its relations with the brand concept	PowerPoint Presentation, Face to Face Discussion over the Subject
6	Revision of course materials and the previous week	Analysis on user-brand relations, sensitive factors in branding.	PowerPoint Presentation, Face to Face Discussion over the Subject
7	Revision of course materials and the previous week	Culture, Consumption- Behavior – and User Profile in environment interaction.	PowerPoint Presentation, Face to Face Discussion over the Subject
8	-	MID-TERM EXAM	-
9	-	Technical Visit	PowerPoint Presentation, Face to Face Discussion over the Subject
10	Revision of course materials and the previous week	Importance of pysical factors in the design of a place, basic concepts regarding aesthetics evaluation.	PowerPoint Presentation, Face to Face Discussion over the Subject
11	Revision of course materials and the previous week	Transformation of design as brand and place.	PowerPoint Presentation, Face to Face Discussion over the Subject
12	Revision of course materials and the previous week	Communication design concept, design and experience concepts and spatial relevant explanations of them.	PowerPoint Presentation, Face to Face Discussion over the Subject
13	Revision of course materials and the previous week	Designing public place, contributions of place design to our corporate identity.	PowerPoint Presentation, Face to Face Discussion over the Subject
14	Revision of course materials and the previous week	Analysis of samples regarding public places in terms of branding strategies.	PowerPoint Presentation, Face to Face Discussion over the Subject
15	Revision of course materials and the previous week	Brand - Indoor Design analysis (Primary brands round the world and Turley).	PowerPoint Presentation, Face to Face Discussion over the Subject
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aaker, D. (1991) Managing Brand Equity, Free Press, New York
Bilgin, N.(1996) Insan Iliskileri ve Kimlik, Sistem Publications, Istanbul
Borja De Mozota, B. (2003) Design Management, Allworth Press, New York.
Gobe, M.(2001) Emotional Branding, Allworth Press, New York

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to explain him/herself in verbally and orally in Turkish and at least in one foreign language in order to be able to work together with the professional persons and institutions.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to define the basic concepts in the field of communication and design

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to make applications in the field of Digital Design and Multimedia.
2	The students will be able to use the softwares required for each stage of the post-production process in a communication facility.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to solve communication, design and artistic problems individually and as well as a member of a team in the field of digital media design.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to interpret communication, social and design concepts used in the discipline of Communication Design.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to do literature review in the field. He/she follows the artistic agenda of the day. He/she produces written and oral works based on the oral and written communication agenda of the day.
2	The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.
2	The students will be able to create designs using advanced computer softwares and information-communication technologies that are required by the discipline of Communication Design .
3	The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Communication Design.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	12	3	36
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	3	3
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	126