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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DESIGN AND BRANDING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IMI454 DESIGN AND BRANDING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Introduction to the syllabus. Introduction to the course materials Introduction to the course, explaining general content and plan PowerPoint Presentation, Face to Face Discussion over the Subject
2 Revision of course materials and the previous week Explaining the place, brand and history of branding (In the world and Turkey). PowerPoint Presentation, Face to Face Discussion over the Subject
3 Revision of course materials and the previous week Brand management process; brand image, brand value, loyalty against brand, brand awareness, perceived qaulity, brand recall, brand value PowerPoint Presentation, Face to Face Discussion over the Subject
4 Revision of course materials and the previous week Explaining brand design process; brand identity, personality, brand title, symbol, logo, slogan concepts. PowerPoint Presentation, Face to Face Discussion over the Subject
5 Revision of course materials and the previous week Brand and differentiation, corporate identity and its relations with the brand concept PowerPoint Presentation, Face to Face Discussion over the Subject
6 Revision of course materials and the previous week Analysis on user-brand relations, sensitive factors in branding. PowerPoint Presentation, Face to Face Discussion over the Subject
7 Revision of course materials and the previous week Culture, Consumption- Behavior – and User Profile in environment interaction. PowerPoint Presentation, Face to Face Discussion over the Subject
8 - Technical Visit PowerPoint Presentation, Face to Face Discussion over the Subject
9 Revision of course materials and the previous week Importance of pysical factors in the design of a place, basic concepts regarding aesthetics evaluation. PowerPoint Presentation, Face to Face Discussion over the Subject
10 - MID-TERM EXAM -
11 Revision of course materials and the previous week Transformation of design as brand and place. PowerPoint Presentation, Face to Face Discussion over the Subject
12 Revision of course materials and the previous week Communication design concept, design and experience concepts and spatial relevant explanations of them. PowerPoint Presentation, Face to Face Discussion over the Subject
13 Revision of course materials and the previous week Designing public place, contributions of place design to our corporate identity. PowerPoint Presentation, Face to Face Discussion over the Subject
14 Revision of course materials and the previous week Analysis of samples regarding public places in terms of branding strategies. PowerPoint Presentation, Face to Face Discussion over the Subject
15 Revision of course materials and the previous week Brand - Indoor Design analysis (Primary brands round the world and Turley). PowerPoint Presentation, Face to Face Discussion over the Subject
16 - FINAL EXAM -
17 - FINAL EXAM -