WINDOW DISPLAY DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MTT472	WINDOW DISPLAY DESIGN	5	4	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. EMRE DOĞAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the student with the skills of actualisation of the window and fair booths by the policies of designing, innovative, contemporary display elements and fashion aesthetics.
Contents of the Course Unit:	Contents of the course include; the importance of visual arrangement by using materials compatible with the image of the brand in retail marketing, elements of contemporary exhibition, principles of designing a unique and sustainable window display considering cost limit.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Design spatial features of brand windows according to the designing principles policies.
Use basic principles of visual merchandising.
Calculate the material, timing and cost relations in window designing.
Construct interior rayon and display window with styling and rigging techniques.
Develop their practical skills by doing model workshop studies for window dressing.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explanation of course plan, its objectives and content, general description of the sources to be used, methods to be followed, subjects and the course	Brain Storm, Lecture and Case study
2	Literature Review	Basics of visual merchandising (Customer behaviour-Colour outlines- Importance of the lighting-Display techniques)	Lecture, Case study
3	Revision of course resources and the previous weeks	Effect of the brand identity on the design of the brand. Working on the project.	Lecture, Individual study
4	Revision of course resources and the previous weeks	Effect of visual design on the image of the brand and its role in communication.	Case study, Individual study
5	Revision of course resources and the previous weeks	Effect of the colours, texture and materials to be used on the design. Working on the project.	Case study, Individual study
6	Revision of course resources and the previous weeks	Effect of the costs on the design. Working on the project.	Case study, Individual study
7	Revision of course resources and the previous weeks	Effect of the lighting on the design. Working on the project.	Case study, Individual study
8	-	MID-TERM EXAM	-
9	Revision of course resources and the previous weeks	Identifying the brand whose display windows will be designed	Case study, Individual study
10	Research	Technical Visit	Project Delivery
11	Design Sketch Practices	Creating a design for the brand identity	Case study
12	Design Sketch Practices	Management of the space, stencil work considering the lighting	Individual study
13	Design Sketch Practices	Interior and window dressing techniques	Individual study
14	Design Sketch Practices	Styling practices for visual arrangement	Individual study
15	Design Sketch Practices	Display techniques for different categories and special occasions	Individual study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Mun, D. (1981). Shops a manual of planning and design. London: The Architectural Press.
Pegler, M. (2006). Store windows. New York: Visual Reference Publications.
Soto, P. (2002). Shop window design, Barcelona: Loft Publications.
Mesher, L. (2013). Ic mekan tasariminda magaza tasarimi. Istanbul: Literatur Publishing.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to define the concepts related to radio, cinema and television sectors.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to discuss the reflections of this information in the fields of application by dominating both basic and new theoretical orientations and concepts in radio, cinema and television fields.
2	Students will be able to comprehend the historical processes of radio, television, and cinema, media, and communication fields and compare them with today's sectoral trends.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to have knowledge about the structure and working principle of the technical materials used in the field, follow the current material developed in line with the new orientations and apply this knowledge by reflecting on their own studies.
2	Students will be able to using advanced knowledge and skills in thier field, they can analyze the data obtained during their studies and solve based on evidence.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to combine the theoretical knowledge related by the radio, television and cinema sectors with the practical methods.
2	Students will be able to work in the field of radio, television and cinema, they develop appropriate solutions by calculating possible problems.
3	Students will be able to develop collaborative work by linking radio, television, and cinema fields with other arranged disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to admninist individual and collaborative work in groups such as projects, social activity, artistic activity.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	They come to each lesson with a review of the research that is relevant to the topic to be worked on, thus students will be able to improve their life-long exploration of the developments in the field.
2	Students will be able to question the innovations they pursue, they discover their own directions of radio, television, and cinema.
3	Students will be able to develop vocational learning skills in the field and reflect them in their own work, contributing to the ability of individuals who work together to gain these skills.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to inform related persons and institutions about issues related to the field; ideas and suggestions for solving the problems.
2	Students will be able to provide the opportunity to use and share knowledge, and skills effectively by participating in national and international film screenings, festivals, contests, and similar organizations.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to recognize the ethical values in radio, television, and cinema fields and applies them in the working environment.
2	Students will be able to organize that bring together individuals working in the field of radio, television, and cinema organizations and arrange an environment of reflection and discussion.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	4	4	16
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	38	0	129