INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY111	INTRODUCTION TO COMMUNICATION	1	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to identify and analyze students' skills in accordance with the basic principles of communication. It aims to examine the concepts of interpersonal, small groups of people, which are defined as the introduction to public and mass communication. This course aims to provide the students with a general understanding of the main principles of communication and to gain a general understanding of the theory and terminology of communication science; to enable students to gain the ability to do research in the field of communication sciences.
Contents of the Course Unit:	The contents of the course include the subjects such as definition of communication, determination of basic structure and elements of communication process, basic communication models and communication types, the context of communication, Interpersonal communication: Oral communication and listening concept.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the meaning of communication.
Analyze basic communication models and compare them.
Give examples of communication types.
Compare communication types.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction: course objectives, evaluating the expectations of students and the syllabus and defining the communication concept	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook - Presentation	Introduction communication process: concepts and discussion on basic communication models	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook - Presentation	Communication contexts	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook - Presentation	Interpersonal Communication: Verbal communication and listening concepts	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook - Presentation	Practice 1 (Small group): active listening and verbal communication	Lecture & Question and Answer & Discussion & Group Work
6	The related subject in the coursebook - Presentation	Non-Verbal communication & intercultural communication	Lecture & Question and Answer & Discussion & Group Work
7	The related subject in the coursebook - Presentation	Practice 2 (Small group): Non-Verbal communication	Lecture & Question and Answer & Discussion & Group Work
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation	Communication in small groups	Lecture & Question and Answer & Discussion & Group Work
10	The related subject in the coursebook - Presentation	Organizational communication	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook - Presentation	Practice 3 (Small group): empathy	Lecture & Question and Answer & Discussion & Group Work
12	The related subject in the coursebook - Presentation	Public communication & mass communication	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook - Presentation	Practice 4 (Small group): Public communication	Lecture & Question and Answer & Discussion & Group Work
14	The related subject in the coursebook - Presentation	Research Presentations	Lecture & Question and Answer & Discussion & Group Work
15	General Revision	General Evaluation	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baraceros, L. (2005). Communication Skills 1: Improving Study and Thinking Skills
Gungor, N. (2011). Iletisime Giris, Ankara: Siyasal Bookstore
Iletisim bilimlerine giris notlari – Hz. Dr. Sebnem Gursoy Ulusoy
Tubbs, S. L. & Moss, S. (2010). Human Communication: Principles and Contexts. New York: Mc-Graw Hill

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.					4
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.					4
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.				3
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.						5
3	Designs a communication plan by taking responsibility in case of problems related to the field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.						5
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.					4
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.				3
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	10	5	50
Preparation for the Final Exam	1	1	1
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179