APPLIED SPSS IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY425	APPLIED SPSS IN PUBLIC RELATIONS	7	5	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to teach students how to use SPSS software and to conduct survey data entry and questionnaire analysis.
Contents of the Course Unit:	The content of the course includes the content of the SPSS program, public opinion surveys and its history, usage areas of the program, data entry, frequency analysis, parametric and nonparametric analysis techniques in SPSS.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List the usage areas of SPSS.
Describe the content of SPSS program.
Analyze the use of SPSS program.
Classify descriptive statistics.
Use descriptive statistics in survey study.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The relevant subject in the coursebook	The Introduction of the SPPS Program, Its Importance in Opinion Research and Public Relations	Lecture & Question and Answer & Discussion
2	The relevant subject in the coursebook	The Relationship Between Basic Public Relations Models and Public Opinion Researches, The Importance of Target Audience in Researches Made with SPSS	Lecture & Question and Answer & Discussion
3	The relevant subject in the coursebook	Descriptive Statistics in SPSS	Lecture & Question and Answer & Discussion
4	The relevant subject in the coursebook	Bivariate Frequency Analysis	Lecture & Question and Answer & Discussion
5	The relevant subject in the coursebook	Calculating total point of scale	Lecture & Question and Answer & Discussion
6	The relevant subject in the coursebook	Reliability Analysis	Lecture & Question and Answer & Discussion
7	The relevant subject in the coursebook	Correlation and SPSS	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The relevant subject in the coursebook	General Revision	Question and Answer & Discussion
10	The relevant subject in the coursebook	Correlation and SPSS	Lecture & Question and Answer & Discussion
11	Assignment Preparation	Evaluation of Student Assignments	Lecture & Question and Answer & Discussion
12	Assignment Preparation	Evaluation of Student Assignments	Lecture & Question and Answer & Discussion
13	Assignment Preparation	Evaluation of Student Assignments	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Evaluation of Student Assignments	Lecture & Question and Answer & Discussion
15	The relevant subject in the coursebook	General Revision	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Can, A. (2018). SPSS İle Bilimsel Arastirma Surecinde Nicel Veri Analizi, Ankara: Pegem Academy
Cronk, B. (2015). How To Use SPSS: A Step-By-Step Guide to Analysis and Interpretation
Lorcu, F. (2015). Orneklerle Veri Analizi SPSS Uygulamali, Detay Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.			2
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.	0
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.				3
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.	0
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.	0
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.	0
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	3	18
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	205