NEW MEDIA CULTURE AND DIGITAL NARRATIVES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MEC253	NEW MEDIA CULTURE AND DIGITAL NARRATIVES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ÇAĞLA KAYA İLHAN
Instructor(s) of the Course Unit	Assist.Prof. AYSUN KÖRLÜ TOPAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to enable students to learn about new media concepts, digital narrative forms, and the cultural, technological, and social contexts of these narratives. Students are expected to develop a critical perspective on user-generated content, social media aesthetics, algorithmic visibility, and digital narratives shaped by artificial intelligence. Furthermore, the course provides a theoretical understanding through examples ranging from digital culture production to interactive storytelling.
Contents of the Course Unit:	The content of this course includes: an introduction to new media, new media culture, digital narrative, participatory narratives, identity and narrative on social media, hashtag culture and counter-narratives, algorithms and visibility, online communities, narrative in video games, interactive narrative forms, artificial intelligence and new media culture, artificial intelligence and digital narrative, and various examples of digital narrative production.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines narrative, new media culture, digital culture and digital narrative forms.
Understands representations of identity, anonymity and multiple identities on social media.
Learns the characteristics of current digital practices such as user-generated content, meme culture, hashtag activism and algorithmic visibility.
Summarises different interactive narrative formats, such as hypertext, web series, VR documentaries or AI-supported content, with examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	What is new media? An introduction	Presentation and discussion
2	Reading sources (books, articles)	New media culture	Presentation and discussion
3	Reading sources (books, articles)	Digital narrative	Presentation and discussion
4	Reading sources (books, articles)	Participant narratives	Presentation and discussion
5	Reading sources (books, articles)	Identity and narrative on social media I	Presentation and discussion
6	Reading sources (books, articles)	Identity and narrative on social media II	Presentation and discussion
7	Reading sources (books, articles)	Hashtag culture and counter narratives	Presentation and discussion
8	-	MID-TERM EXAM	-
9	Reading sources (books, articles)	Algorithms and visibility	Presentation and discussion
10	Reading sources (books, articles)	Online communities	Presentation and discussion
11	Reading sources (books, articles)	Narrative in video games	Presentation and discussion
12	Reading sources (books, articles)	Interactive narrative forms	Presentation and discussion
13	Reading sources (books, articles)	Artificial intelligence and new media culture	Presentation and discussion
14	Reading sources (books, articles)	Artificial intelligence and digital narrative	Presentation and discussion
15	Reading sources (books, articles)	Various examples of digital narrative production	Presentation and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Jenkins, H., & Deuze, M. (2008). Convergence culture. Convergence, 14(1), 5-12.
Jenkins, H., & Ito, M. (2015). Participatory culture in a networked era: A conversation on youth, learning, commerce, and politics. John Wiley & Sons.
Castells, M. (2013). Communication power. OUP Oxford.
McLuhan, M., Gordon, W. T., Lamberti, E., & Scheffel-Dunand, D. (2011). The Gutenberg galaxy: The making of typographic man. University of Toronto press.
Cobley, P. (2013). Narrative. Routledge.
Punday, D. (2021). Digital Narrative Spaces. Routledge.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes the basic concepts related to the field and defines the concepts related to it.					4
2	Classifies current developments in the field of Media and Communication.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.					4
2	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.				3
2	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies independent working methods related with Media and Communication field.				3
2	Manages teamworks related with his / her field.				3
3	Relates between different interdisciplinary methods and the ones in his/her field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.					4
2	Summarizes the literature in his/her field.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of Media and Communication field				3
2	Organizes group studies in his/her field.				3
3	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanı ile ilgili yeni bilgi ve teknikler üretir.						5
2	Predicts the future developments and problems in his/her field.						5
3	Examines the results of studies related with Media and Communication field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	4	48
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	152