Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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AVM323 | STRATEGIC MANAGEMENT IN AVIATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | English |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. GÜLŞEN FİLAZOĞLU ÇOKLUK |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective. |
Contents of the Course Unit: | Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Identify the basic concepts related to Strategic Management in aviation. |
Explain the stages of Strategic Management in aviation. |
Classify strategy alternatives in aviation. |
Do a SWOT analysis related to aviation. |
Compare the competition factors with strategies in aviation. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | READING | Basic concepts of Strategic Management in aviation | Lecture, Question and Answer, Discussion |
2 | READING | definition of Strategic Management, Strategic Management Process in Aviation | Lecture, Question and Answer, Discussion |
3 | READING | Phases of Strategic Management Process | Lecture, Question and Answer, Discussion |
4 | READING | SWOT Analysis in Aviation I | Lecture, Question and Answer, Discussion |
5 | READING | SWOT Analysis in Aviation II | Lecture, Question and Answer, Discussion |
6 | READING | System Approach in Aviation | Lecture, Question and Answer, Discussion |
7 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
8 | - | MID-TERM EXAM | - |
9 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
10 | READING | Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies | Lecture, Question and Answer, Discussion |
11 | READING | Strategic Positioning in Aviation | Lecture, Question and Answer, Discussion |
12 | READING | Global Strategies in Aviation | Lecture, Question and Answer, Discussion |
13 | READING | Aviation Competitiveness Factors and Strategies | Lecture, Question and Answer, Discussion |
14 | READING | Aviation Competitiveness and Differentiation | Lecture, Question and Answer, Discussion |
15 | READING | General Evaluation in Strategic Management in Aviation | Lecture, Question and Answer, Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Doganis, R. (2006), The Airline Business, Second Edition, Routledge |
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86. |
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis. |
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use information sources, including the most effective methods and current information related to psychology and auxiliary disciplines at a high level. (Bloom 3)
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2 |
Identify problems in psychology and produce solutions. (Blooms 3)
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Distinguish normal and abnormal behaviors. (Blooms 2)
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2 |
Interpret and report psychology research. (Bloom 3)
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Establish connections between psychology and other social sciences. (Bloom 4)
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply psychological tests. (Bloom 3).
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2 |
Gain knowledge and skills about contemporary psychology theories and integrate this knowledge and skills to help individuals. (Bloom 6)
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3 |
Conduct various experiments in the field of psychology. (Bloom 6)
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with the necessary institutions and individuals in the field studies. (6)
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Integrate developments in psychology with existing knowledge. (Blooms 6)
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2 |
Scientifically analyze human behavior. (Bloom 4)
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally. (Bloom 2)
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2 |
Recognize the individual, national and universal influences of problems in the field of psychology
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Integrate the knowledge of computer software, hardware and statistics required by the field of psychology. (blooms 6)
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2 |
Survey the developments in information and communication technologies. (Bloom 4)
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3 |
Support social projects related to psychology. (Blooms 5)
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 13 | 26 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |