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SALES MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS331 SALES MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. GÜLŞEN FİLAZOĞLU ÇOKLUK
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to acquire a general understanding on basic concepts and functions of sales management, to discourse the global aspect of sales management.
Contents of the Course Unit: Contents of the course include concept of global sales, global sales strategies, cultural differences, marketing ethics, global markets, global organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define sales education methods.
Know global sales management society.
Interpret the performance of sales power.
Analyze the cultural factors affecting global sales management.
Improve the interpreting and analyzing skills with theoretical knowledge they gained in the course.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Lecture & Question and Answer Relevant chapters of the coursebook Introduction to personal sales Lecture & Question and Answer
2 Lecture & Question and Answer Relevant chapters of the coursebook Introduction to global sales Lecture & Question and Answer
3 Lecture & Question and Answer Relevant chapters of the coursebook Culture and sales Lecture & Question and Answer
4 Lecture & Question and Answer Relevant chapters of the coursebook Mutual cultural communication, meeting and global sales Lecture & Question and Answer
5 Lecture & Question and Answer Relevant chapters of the coursebook Sales process Lecture & Question and Answer
6 Lecture & Question and Answer Relevant chapters of the coursebook Global sales organizations Lecture & Question and Answer
7 Lecture & Question and Answer Relevant chapters of the coursebook Management of sales area Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Lecture & Question and Answer Relevant chapters of the coursebook Predictions and definitions of markets Lecture & Question and Answer
10 Lecture & Question and Answer Relevant chapters of the coursebook Global and local markets evaluation Lecture & Question and Answer
11 Lecture & Question and Answer Relevant chapters of the coursebook Sales power strategies Lecture & Question and Answer
12 Lecture & Question and Answer Relevant chapters of the coursebook Sales power motivation Lecture & Question and Answer
13 Lecture & Question and Answer Relevant chapters of the coursebook Introduction to international sales and contracts, content Lecture & Question and Answer
14 Lecture & Question and Answer Relevant chapters of the coursebook Sales and ethics Lecture & Question and Answer
15 Lecture & Question and Answer Relevant chapters of the coursebook Case Study Analysis Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Islamoglu, A.H., & Altunisik, R. (2007). Satis ve Satis Yonetimi. Sakarya Bookstore.
Barutcugil, I. (2009). Musteri iliskileri ve satis yonetimi. Kariyer Publications.
Cron, W. L., DeCarlo, T. E., & Dalrymple, D. J. (2010). Sales management: Concepts and cases. Wiley.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use information sources, including the most effective methods and current information related to psychology and auxiliary disciplines at a high level. (Bloom 3)
2
Identify problems in psychology and produce solutions. (Blooms 3)

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Distinguish normal and abnormal behaviors. (Blooms 2)
2
Interpret and report psychology research. (Bloom 3)

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish connections between psychology and other social sciences. (Bloom 4)

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply psychological tests. (Bloom 3).
2
Gain knowledge and skills about contemporary psychology theories and integrate this knowledge and skills to help individuals. (Bloom 6)
3
Conduct various experiments in the field of psychology. (Bloom 6)

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with the necessary institutions and individuals in the field studies. (6)

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Integrate developments in psychology with existing knowledge. (Blooms 6)
2
Scientifically analyze human behavior. (Bloom 4)

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally. (Bloom 2)
2
Recognize the individual, national and universal influences of problems in the field of psychology

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Integrate the knowledge of computer software, hardware and statistics required by the field of psychology. (blooms 6)
2
Survey the developments in information and communication technologies. (Bloom 4)
3
Support social projects related to psychology. (Blooms 5)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 2 24
Assignment (Homework) 9 1 9
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 53 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0