MARKETING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
BUS340	MARKETING MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. GÜLŞEN FİLAZOĞLU ÇOKLUK
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Marketing Management course aims to introduce the basic concepts of marketing management to students, examine and argue the problem they will face in business life whom they will get in and to get them offer solutions with analytical approach.
Contents of the Course Unit:	Basic marketing concepts, strategic marketing planning, SWOT Analysis, Industry Analysis PESTEL Analysis, market segmentations, target marketing, developing tactics within the framework of 4P.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define functions of marketing management
Define the concepts like SWOT and PESTEL and use these analysis.
Describe factors of marketing mix in detail
Explain the steps of marketing planning.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Relevant chapters of the coursebook	Basic concepts of marketing - 1	Lecturing, presentation
2	Relevant chapters of the coursebook	Basic concepts of marketing - 2	Lecturing, presentation
3	Relevant chapters of the coursebook	Strategic marketing analysis	Lecturing, presentation
4	Relevant chapters of the coursebook	SWOT, PESTEL and Industry Analysis	Lecturing, presentation
5	Relevant chapters of the coursebook	Market segmentation	Lecturing, presentation
6	Relevant chapters of the coursebook	Target market selection	Lecturing, presentation
7	Relevant chapters of the coursebook	Review before mid-term	Lecturing, presentation
8	-	MID-TERM EXAM	-
9	Relevant chapters of the coursebook	Product and Brand Decisions	Lecturing, presentation
10	Relevant chapters of the coursebook	Price and pricing decisions	Lecturing, presentation
11	Relevant chapters of the coursebook	Distribution (place) decisions	Lecturing, presentation
12	Relevant chapters of the coursebook	Retail, wholesaler and logistics	Lecturing, presentation
13	Relevant chapters of the coursebook	Promotion and marketing communication	Lecturing, presentation
14	Relevant chapters of the coursebook	Advertising, PR, sales and sales development	Lecturing, presentation
15	Relevant chapters of the coursebook	Review before final	Lecturing, presentation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kotler, P., Saliba, S., & Wrenn, B. (1991). Marketing management: Analysis, planning, and control: Instructor's Manual. Prentice-hall.
Islamoglu, A. H. (1999). Pazarlama yonetimi: stratejik ve global yaklasim. Beta Publications AS.
Tenekecioglu, B. (2007). Pazarlama Yonetimi (No. 1478). Anadolu University.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use information sources, including the most effective methods and current information related to psychology and auxiliary disciplines at a high level. (Bloom 3)
2	Identify problems in psychology and produce solutions. (Blooms 3)

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Distinguish normal and abnormal behaviors. (Blooms 2)
2	Interpret and report psychology research. (Bloom 3)

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establish connections between psychology and other social sciences. (Bloom 4)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply psychological tests. (Bloom 3).
2	Gain knowledge and skills about contemporary psychology theories and integrate this knowledge and skills to help individuals. (Bloom 6)
3	Conduct various experiments in the field of psychology. (Bloom 6)

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with the necessary institutions and individuals in the field studies. (6)

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Integrate developments in psychology with existing knowledge. (Blooms 6)
2	Scientifically analyze human behavior. (Bloom 4)

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally. (Bloom 2)
2	Recognize the individual, national and universal influences of problems in the field of psychology

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Integrate the knowledge of computer software, hardware and statistics required by the field of psychology. (blooms 6)
2	Survey the developments in information and communication technologies. (Bloom 4)
3	Support social projects related to psychology. (Blooms 5)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	2	24
Assignment (Homework)	9	1	9
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	10	10
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	53	0	125