AIRLINE REVENUE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HYM311	AIRLINE REVENUE MANAGEMENT	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Türkçe
Level of the Course Unit :	LİSANS, TYY: + 6.Düzey, EQF-LLL: 6.Düzey, QF-EHEA: 1.Düzey
Type of the Course :	Zorunlu
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Dr.Öğr.Üyesi SEDA MUMLU KARANFİL
Instructor(s) of the Course Unit	Dr.Öğr.Üyesi YALÇIN PAMUK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Havayolu işletmelerinde gelir ve kapasitenin yönetilmesi ve kontrolü bağlamında, öğrencilere birim geliri ve toplam geliri maksimize etme becerisi kazandırabilmektir.
Contents of the Course Unit:	Fiyatlandırma, fiyatlandırma yöntemleri, gelir optimizasyonu ve optimizasyon modellerinin analizini kapsamaktadır.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Hizmet endüstrilerindeki gelir ve yönetim yollarını açıklar.
Gelir yönetimi dinamiklerini tanımlar.
Potansiyel risk konularını analiz edebilir.
Havayolu işletmelerin gelirini maksimize etmek için gerekli yöntemleri belirler.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literatür tarama	ARKA PLAN VE GİRİŞ, FİYATLANDIRMA VE GELİR OPTİMİZASYONUNA GİRİŞ	Anlatım, soru-cevap, tartışma yöntemi
2	Literatür tarama	FİYATLANDIRMA VE GELİR OPTİMİZASYONUNA GİRİŞ (DEVAM)	Anlatım, soru-cevap, tartışma yöntemi
3	Literatür tarama	TEMEL FİYAT OPTİMİZASYONU	Anlatım, soru-cevap, tartışma yöntemi
4	Literatür tarama	TEMEL FİYAT OPTİMİZASYONU (DEVAM)	Anlatım, soru-cevap, tartışma yöntemi
5	Literatür tarama	FİYAT FARKLILAŞMASI	Anlatım, soru-cevap, tartışma yöntemi
6	Literatür tarama	FİYAT FARKLILAŞMASI (DEVAM)	Anlatım, soru-cevap, tartışma yöntemi
7	Literatür tarama ve Örnek Sorular bulma	KISITLI TADARİK ALTINDA FİYATLANDIRMA	Anlatım, soru-cevap, tartışma yöntemi
8	-	ARA SINAV	-
9	Literatür tarama	GELİR YÖNETİMİ	Anlatım, soru-cevap, tartışma yöntemi
10	Literatür tarama	GELİR YÖNETİMİ (DEVAM)	Anlatım, soru-cevap, tartışma yöntemi
11	Literatür tarama	KAPASİTE TAHSİSİ	Anlatım, soru-cevap, tartışma yöntemi
12	Literatür tarama	AĞ YÖNETİMİ	Anlatım, soru-cevap, tartışma yöntemi
13	Literatür tarama	AĞ YÖNETİMİ (DEVAM)	Anlatım, soru-cevap, tartışma yöntemi
14	Literatür tarama	FAZLADAN REZERVASYON	Anlatım, soru-cevap, tartışma yöntemi
15	Literatür tarama	FİYAT İNDİRİMİ YÖNETİMİ	Anlatım, soru-cevap, tartışma yöntemi
16	-	FİNAL	-
17	-	FİNAL	-

SOURCE MATERIALS & RECOMMENDED READING
Robert L. Phillips (Çeviri: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Birinci Basım, Scala Yayıncılık, 2011.
Talluri, Kalyan T., Garrett J. Van Ryzin, The Theory and Practice of Revenue Management, Kluwer Academic Publishers, New York, 2005.
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management		1
2	Explain the historical development process of Aviation Management		1
3	Use computer programs related to Aviation Transportation		1
4	Use computer programs related to Aviation Transportation		1
5	Define basic concepts related with aviation management.					4
6	Define basic concepts related with aviation management.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
3	Classify the relationship between the basic functions of the business and the interactions between these functions.					4
4	Classify the relationship between the basic functions of the business and the interactions between these functions.					4
5	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.					4
6	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.					4
7	Explain the concepts of entrepreneurship and innovation with the field.		1
8	Explain the concepts of entrepreneurship and innovation with the field.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.						5
2	Manage operational activities related to the airline.						5
3	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4
4	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.			2
2	Prepare written agreements with relevant institutions in accordance with the legislation.			2
3	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
4	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
5	Cooperate with stakeholders related to air transport.				3
6	Cooperate with stakeholders related to air transport.				3
7	Develop the modern techniques and tools necessary for applications related to the field.						5
8	Develop the modern techniques and tools necessary for applications related to the field.						5
9	Manage all phases from planning to implementation of aviation operations as a member of a team.						5
10	Manage all phases from planning to implementation of aviation operations as a member of a team.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.						5
2	Execute a study in his/her field independently.						5
3	Decide as an individual or a team member to solve the problems encountered in applications related to the field.			2
4	Decide as an individual or a team member to solve the problems encountered in applications related to the field.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
2	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
3	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.		1
4	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.			2
2	Communicate with people and institutions related to the field in writing and verbally.			2
3	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.						5
4	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.						5
5	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4
6	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.	0
2	Manage airports and terminal operations efficiently using aviation and business information.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Ders	14	3	42
Derse Ön Hazırlık ve Ders Sonrası Pekiştirme	13	3	39
Arazi Çalışması	0	0	0
Grup Çalışması / Ödevi	0	0	0
Laboratuvar	0	0	0
Okuma	13	1	13
Ödev	0	0	0
Proje Hazırlama	0	0	0
Seminer	0	0	0
Staj	0	0	0
Teknik Gezi	0	0	0
Web Tab. Öğrenme	13	1	13
Uygulama	0	0	0
Yerinde Uygulama	0	0	0
Mesleki Faaliyet	0	0	0
Sosyal Faaliyet	0	0	0
Tez Hazırlama	0	0	0
Alan Çalışması	0	0	0
Rapor Yazma	0	0	0
Final Sınavı	1	1	1
Final Sınavı Hazırlığı	7	6	42
Ara Sınav	1	1	1
Ara Sınav Hazırlığı	5	6	30
Kısa Sınav	0	0	0
Kısa Sınav Hazırlığı	0	0	0
TOPLAM	67	0	181