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AIRLINE REVENUE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM311 AIRLINE REVENUE MANAGEMENT 5 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Robert L. Phillips (Çeviri: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Birinci Basım, Scala Yayıncılık, 2011.
Talluri, Kalyan T., Garrett J. Van Ryzin, The Theory and Practice of Revenue Management, Kluwer Academic Publishers, New York, 2005.
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency.