Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HYM311 | AIRLINE REVENUE MANAGEMENT | 5 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
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Robert L. Phillips (Çeviri: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Birinci Basım, Scala Yayıncılık, 2011. |
Talluri, Kalyan T., Garrett J. Van Ryzin, The Theory and Practice of Revenue Management, Kluwer Academic Publishers, New York, 2005. |
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013 |
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency. |