VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS370	VISUAL COMMUNICATION DESIGN	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. ŞENOL DURGUN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to convey the theoretical and practical knowledge of visual design to the students.
Contents of the Course Unit:	Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Recognizes the basic techniques of visual design.
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective.
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context.
Explain and apply ratio, proportion / Golden Ratio and composition rules.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading on the subject and examining case studies	Meeting / Information about visual communication and design	Lecture / Question-Answer
2	Reading on the subject and examining case studies	Basic elements of design / General information about line, shape, texture, color, tonal value	Lecture / Question-Answer
3	Reading on the subject and examining case studies	The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings	Lecture / Question-Answer / Application
4	Reading on the subject and examining case studies	The concept-use of shape in visual design	Lecture / Question-Answer / Application
5	Reading on the subject and examining case studies	The concept-use of texture in visual design	Lecture / Question-Answer / Application
6	Reading on the subject and examining case studies	The concept-use of tone / tonal value in visual design	Lecture / Question-Answer / Application
7	Reading on the subject and examining case studies	Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing	Lecture / Question-Answer / Application
8	-	MID-TERM EXAM	-
9	Reading on the subject and examining case studies	Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts	Lecture / Question-Answer / Application
10	Reading on the subject and examining case studies	Ratio - Proportion / Golden ratio / Composition rules	Lecture / Question-Answer / Application
11	Reading on the subject and examining case studies	Understanding and meaning in visual design / Perception criteria, forming associations	Lecture / Question-Answer / Application
12	Reading on the subject and examining case studies	Understanding and interpretation in visual design / Visual perception and Gestalt techniques	Lecture / Question-Answer / Application
13	Reading on the subject and examining case studies	Evaluation of students' application work	Lecture / Question-Answer / Application
14	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
15	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay.
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Explain the general structure, operation and public policy formation process of administration.
3	Relate the principles and rules of political behavior, behavior and leadership in organizations.
4	Relate the knowledge of ecological, economic and social sustainability with information related to the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use information about his / her field in professional life and everyday life.
2	Use information related to ecological, economic and social sustainability in professional life and everyday life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current political and administrative developments and the functioning of the democratic system by using the knowledge of political science and public administration.
2	Define the basic concepts of management, urbanization, environmental policies, political and legal sciences.
3	Relate professional knowledge of management, urbanization, environmental policies, politics and legal sciences to universal values

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the administrative structures and country management models by using the theoretical knowledge in the field of political science and public.
2	Organize events between the public, private sector and voluntary organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with the people in the field of political science and public administration.
2	By using the accumulation of knowledge in political science and public administration; manage project, event and social responsibility activities.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze existing structures with a critical approach based on universal legal norms and administrative structures.
2	Apply the written and unwritten legal rules and ethical codes in his / her personal and professional life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Improve himself/herself by following the political and administrative agenda and the written-oral work on the agenda.
2	Debate in the field of political science and public administration with different target groups in multicultural environments.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking advantage of the existing history and theoretical knowledge of the field; interpret and analyze current issues, events and problems.
2	Develop original plans and programs to guide the functioning of political and bureaucratic institutions.
3	Develop alternative public policy proposals in the construction and implementation of sustainable and effective public policies.
4	Design reform programs aimed at making and improving the functioning of political and administrative organizations.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	49	0	129