Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT317 | PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. ŞENOL DURGUN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project. |
Contents of the Course Unit: | Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define at least 3 of the items required for presentation |
Explain the effects of verbal and non-verbal forms of communication and compare their differences |
Infer about what the audience understands by taking questions from the audience after the presentation |
Prepare active and effective presentations with different presentation techniques |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction to Effective Presentation Techniques | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Importance of Presentation Skills in Public Relations | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Importance of Presentation Skills in Advertising | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | PowerPoint Presentation File Preparation Techniques | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Points to Consider in an Effective Presentation | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook, Literature Review, Article Summary | Techniques for Presenting Freely | Lecture & Question and Answer |
7 | Literature Review, Reading the related subject in the coursebook | Body Language in Presentation | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | - | Preparing a Presentation | - |
10 | Literature Review, Reading the related subject in the coursebook | Behaviour Model Studies in Presentation | Lecture & Question and Answer |
11 | Literature Review, Reading the related subject in the coursebook | Rhetoric in Public Relations | Lecture & Question and Answer |
12 | Literature Review, Reading the related subject in the coursebook | Using Effective Communication Skills | Question and Answer |
13 | Analysing a Presentation as an example | Analysing Successful Presentations | Research and Interpretation & Question and Answer |
14 | - | Preparing a Presentation | - |
15 | General Revision | Preparation for Final Exams | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications |
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of economics, administrative and human sciences.
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2 |
Explain the general structure, operation and public policy formation process of administration.
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3 |
Relate the principles and rules of political behavior, behavior and leadership in organizations.
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4 |
Relate the knowledge of ecological, economic and social sustainability with information related to the field.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use information about his / her field in professional life and everyday life.
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2 |
Use information related to ecological, economic and social sustainability in professional life and everyday life.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current political and administrative developments and the functioning of the democratic system by using the knowledge of political science and public administration.
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2 |
Define the basic concepts of management, urbanization, environmental policies, political and legal sciences.
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3 |
Relate professional knowledge of management, urbanization, environmental policies, politics and legal sciences to universal values
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Compare the administrative structures and country management models by using the theoretical knowledge in the field of political science and public.
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2 |
Organize events between the public, private sector and voluntary organizations.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with the people in the field of political science and public administration.
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2 |
By using the accumulation of knowledge in political science and public administration; manage project, event and social responsibility activities.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze existing structures with a critical approach based on universal legal norms and administrative structures.
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2 |
Apply the written and unwritten legal rules and ethical codes in his / her personal and professional life.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Improve himself/herself by following the political and administrative agenda and the written-oral work on the agenda.
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2 |
Debate in the field of political science and public administration with different target groups in multicultural environments.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking advantage of the existing history and theoretical knowledge of the field; interpret and analyze current issues, events and problems.
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2 |
Develop original plans and programs to guide the functioning of political and bureaucratic institutions.
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3 |
Develop alternative public policy proposals in the construction and implementation of sustainable and effective public policies.
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4 |
Design reform programs aimed at making and improving the functioning of political and administrative organizations.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 9 | 2 | 18 |
Assignment (Homework) | 2 | 5 | 10 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 43 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |