LOBBYING IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT436	LOBBYING IN PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. ŞENOL DURGUN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the historical development of lobbying, concepts of lobbying, lobbying activities, public relations practices in lobbying activities
Contents of the Course Unit:	Contents of the course include the subjects as in definition of lobbying, explanation of lobbying activities, discussion of lobbying as a form of political communication, sampling of public relations practices in lobbying.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 features of the lobbying
Explain at least 4 of the tools used in lobbying
Classify the methods and forms of lobbying practices as a public relations practice
Evaluate the public relations practices as a lobbying tool through the samples
Evaluate the relations between public relations and politics with a critical perspective

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Basic Concepts in Political Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Place of Public Relations in Political Communication	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Definition of Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Political Decision Making and Lobbying	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Operation System of Lobbying and Applied Methods	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Place of Lobbying in Public Relations	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Lobbying in the USA	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Lobbying in Turkey	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Political Ads	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Lobbying in International Organizations	Lecture & Question and Answer
12	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
13	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gultekin, B. ve Budak, L. (2007). Lobicilik Kavramlarına Giris. Ankara: Nobel Akademik Publications
Canoz, K. (2007). Lobicilik. Nuve Kultur Merkezi
Berry, J. M. (2015). Lobbying for the people: The political behaviour of public interest groups. Princeton University Press.
Baumgartner, F. R., Berry, J. M., Hojnacki, M., Leech, B. L., Kimball, D. C. (2009). Lobbying and policy change: Who wins, who loses, and why. University of Chicago Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Explain the general structure, operation and public policy formation process of administration.
3	Relate the principles and rules of political behavior, behavior and leadership in organizations.
4	Relate the knowledge of ecological, economic and social sustainability with information related to the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use information about his / her field in professional life and everyday life.
2	Use information related to ecological, economic and social sustainability in professional life and everyday life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current political and administrative developments and the functioning of the democratic system by using the knowledge of political science and public administration.
2	Define the basic concepts of management, urbanization, environmental policies, political and legal sciences.
3	Relate professional knowledge of management, urbanization, environmental policies, politics and legal sciences to universal values

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the administrative structures and country management models by using the theoretical knowledge in the field of political science and public.
2	Organize events between the public, private sector and voluntary organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with the people in the field of political science and public administration.
2	By using the accumulation of knowledge in political science and public administration; manage project, event and social responsibility activities.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze existing structures with a critical approach based on universal legal norms and administrative structures.
2	Apply the written and unwritten legal rules and ethical codes in his / her personal and professional life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Improve himself/herself by following the political and administrative agenda and the written-oral work on the agenda.
2	Debate in the field of political science and public administration with different target groups in multicultural environments.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking advantage of the existing history and theoretical knowledge of the field; interpret and analyze current issues, events and problems.
2	Develop original plans and programs to guide the functioning of political and bureaucratic institutions.
3	Develop alternative public policy proposals in the construction and implementation of sustainable and effective public policies.
4	Design reform programs aimed at making and improving the functioning of political and administrative organizations.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127